Advertising Terms & Conditions

The following Advertising Terms & Conditions apply to all publications by Mary Ann Liebert, Inc., including Genetic Engineering & Biotechnology News (GEN) and Inside Precision Medicine (IPM) (collectively, “The Company” as noted below).  

General Terms

  1. All rates are subject to change upon notice from The Company.
  2. The Company reserves the right to hold advertisers and/or their advertising agency (collectively, “The Advertiser” as noted below) jointly and severally liable for such monies that are due and payable to The Company.
  3. The Advertiser assumes all liability for all content (including text, representations, illustrations, graphics, charts, trademarks, or other copyrighted matter) of all material.
  4. The Advertiser represents, warrants, and covenants that material will not contain: (a) any misleading or deceptive information, or any misrepresentation with respect to products or services offered by The Advertiser; (b) any information, audio, video, graphics, software, or other works in violation of any person’s copyright, trademark or any other intellectual property rights; (c) any deceptive information which would imply affiliation or sponsorship of any entity or person other than The Advertiser without the written consent of such entity or person; or (d) any virus, worm, “trojan horse”, or similar contaminating or destructive feature.
  5. The Company reserves the right to reject advertising that it feels is not in keeping with the publication’s standards. All advertisements must comply with applicable U.S. and International laws, and may not be indecent, obscene, or defamatory.
  6. The Company shall not be responsible or liable for loss of profit, loss of business, or any other consequential damage because of any error or omission in or of an advertisement.
  7. The Company makes no representations as to the accuracy of the content of The Advertiser’s material.
  8. The Advertiser retains copyright to their advertisements. By submitting advertisements, however, The Advertiser hereby grants The Company a worldwide, irrevocable, nonexclusive, and transferable license to reproduce the advertisement, including any trademarks therein, and include without limitation in any future archive or database in any medium, now known or later invented. The Publisher reserves the right to destroy all materials that have been in its custody for at least three months unless the advertiser or agents have given written instructions against it.
  9. If The Advertiser has a dispute under or related to this agreement and the placement of an advertisement, the situation shall be settled in White Plains, New York, USA, in accordance with the rules of the American Arbitration Association. Judgments on the award of the arbitrators may be rendered by any court of competent jurisdiction.

Magazines/Journals

  1. Deadlines: Please refer to publication media kit for ad reservation order and ad material due dates. If ad materials are not received by the ad material due date, a previously run advertisement will be repeated. Late delivery of materials will incur forfeiture of space at full cost.
  2. Cancellation Policy: No cancellation, including those sent via e-mail, will be accepted without written acknowledgement from The Company confirming receipt. Any order canceled after the reservation deadline stated in the media kit is subject to a 100% cancellation fee.

Website 

  1. All banner and keyword positions are sold on a first come/first served basis. A signed insertion order is required before an ad can be posted on any website.
  2. ROS banner ads may be changed once per month at no charge.
  3. The Company is not liable for any failure or technical issues that limit access to the website.
  4. The Company may, at their discretion, agree to enter campaign delivery details into third-party or client-controlled tracking platforms, but failure to do so shall not impact campaign fulfillment or billing.
  5. Deadlines:
    • Creative for ROS banner ads must be submitted five (5) business days prior to run date.
    • Creative for Top Leaderboard Expandable, Big Splash Roller, Native Ad, Topic Takeover, Video Banner, and Targeted Offsite Display must be submitted 10 business days prior to run date.
    • For CPM ads: If banner material is received after the scheduled campaign start date, every attempt will be made to achieve impression volume booked, but The Advertiser is still responsible for payment of full insertion order cost even if full impression volume is not met.
    • For time-based ads: If banner material is received after the scheduled campaign start date, the end date shall not be extended.
  6. Cancellation Policy: Cancellations made 30 days or fewer prior to the campaign start date are subject to a 100% cancellation fee.

Newsletters

  1. Deadlines: All creative is due five (5) business days prior to the email deployment date with the exception of Tech Focus, wherein materials are due 10 days prior to deployment date.
  2. Cancellation Policy: Cancellations made 30 days or fewer prior to the campaign start

date are subject to a 100% cancellation fee.

Social Media

  1. Material Deadline: All creative is due seven (7) business days prior to campaign start date.
  2. Cancellation Policy: Cancellations made 30 days or fewer prior to the campaign start date are subject to a 100% cancellation fee.

Custom Content and Multimedia

(Summits, Webinars, Expert Exchange, Live, Podcasts, eBooks, Drive, Roundtables, Spotlights/Supplements, Market Insights Survey)

  1. Date Changes: Live/launch date changes requested by The Advertiser 60 days or fewer prior to the scheduled live/launch date shown in the insertion order incur a 25% change fee.
  2. Cancellation Policy: Cancellations made 60 days or fewer prior to the scheduled live / launch date shown in the insertion order incur a 100% cancellation fee.
  3. eBook Change Fees: More than two (2) rounds of revisions (proofs and/or changes) incur a fee of $450 per additional round of revisions.

List Rental

In addition to the following, please refer to full List Rental terms & conditions provided at time of contract signing.

  1. The Advertiser warrants and agrees that each email deployment (“Dispatch”, as noted below) when provided by The Advertiser for transmission by The Company will not contain any data-gathering or depositing device, including but not limited to “cookies” and/or opt-out devices through The Advertiser.
  2. The Company shall include in the Dispatch in a clear and conspicuous manner, (i) an Opt-Out Mechanism accompanied by The Company’s standard disclosure regarding the ability to opt-out of future commercial email messages from The Advertiser; and (ii) a disclosure that the email is an advertisement or solicitation. Publisher may include such other disclosures and information it believes are required under applicable law.
  3. The Advertiser shall provide The Company a complete and accurate list (“Opt-Out Suppression List”) of all email addresses for which The Advertiser has received a request not to receive commercial email messages (“Opt-Out Requests”) from The Advertiser. The Advertiser represents, warrants, and covenants that the Opt-Out Suppression List is and will be complete and accurate as of the date it is provided.
  4. Prior to deployment of the Dispatch, The Company shall suppress (match and eliminate) the applicable Opt-Out Suppression List(s) of all email addresses provided by Email List User in accordance with the preceding paragraph (3).
  5. The Company represents, warrants, and covenants that it will treat the Opt-Out Suppression List as confidential information of The Advertiser and use it only for the purpose of complying with the law. The Company will purge the Opt-Out Suppression List from its systems within 10 business days following completion of the Dispatch, unless otherwise agreed to in writing by The Advertiser. However, The Company may retain copies for record-keeping purposes in accordance with its document-retention policies.
  6. Material Deadline: HTML creative is due five (5) days prior to deployment date.
  7. Cancellation Policy: Cancellations 30 days or fewer prior to the campaign deployment date are subject to a 100% cancellation fee.

Rev March 2024
All terms & conditions are subject to change.

Inside Precision Medicine